CLEAN BEAUTY

simple ingredients . real benefits

68th & Monroe® was born at a turning point in my life—a season marked by change, reflection, and the courage to carve a new path. The year I turned 50 was also the year I welcomed my first grandchild, Nova Monroe. It was a moment filled with joy but also uncertainty. I had earned an MBA several years prior, and yet found myself facing unemployment and searching for my next purpose.

That personal crossroads is reflected in our name and our logo. 68 honors my birth year, 1968. Monroe celebrates Nova, whose arrival reminded me that life’s greatest blessings often come alongside its greatest challenges. The crossroad symbol in our logo isn’t about a fixed destination—it represents a journey: of discovery, of restoration, of finding direction and moving forward with purpose.

For me, that journey began in the kitchen, experimenting with natural ingredients to solve a simple problem—keeping my family’s skin hydrated during Atlanta’s unpredictable winters. Store-bought lotions weren’t enough, so I set out to create something better. Guided by my own sensitive skin and a desire for cleaner, safer products, I formulated what would become our signature 68th & Monroe Body Butter®. It quickly replaced every lotion in our home.

What started as a family solution became something bigger when friends began asking for jars, and then friends of friends. Word spread, and I realized I wasn’t just making skincare—I was building a mission. Today, 68th & Monroe® offers an entire line of all-natural personal care products designed to nourish, restore, and accompany you on your own skincare journey.

As that mission grew, I began thinking about another part of self-care that had always been meaningful to me: fragrance. I have always loved perfume—the way a beautiful scent can change your mood, evoke a memory, or become part of how you experience yourself. But I also found myself becoming more conscious of the ingredients and fragrance formulations I was using, particularly because of my own sensitivity to certain products.

I wanted fragrance to feel luxurious without feeling like a compromise. I wanted beautifully layered scents that could create that same sense of indulgence I had always admired in luxury fragrance, while staying true to the thoughtful approach behind 68th & Monroe®. That desire became the inspiration for our luxury fragrance collection.

Each fragrance is intentionally curated and named in honor of some of the people I love most. In that way, our fragrances are more than beautiful scents—they are personal. They are inspired by the people, memories, and moments that have shaped my journey and the story of 68th & Monroe®.

That same spirit is at the heart of our fragrance-making experiences. We create space for our customers to step into the creative process and make a scent of their own—one inspired by the people they love, the memories they carry, and the experiences that have shaped them. It becomes more than a fragrance; it becomes a personal expression and a way to hold onto something meaningful.

Today, 68th & Monroe® offers an evolving line of personal care and luxury fragrance products created to nourish, restore, and accompany you on your own journey. What began with a jar of body butter in my kitchen has grown into a brand rooted in purpose, family, discovery, and the belief that caring for yourself should feel both meaningful and luxurious.

About Tammie Tatum-Brooks

Tammie Tatum-Brooks is a seasoned entrepreneur with more than 15 years of experience across the private sector, nonprofit management, and event marketing.

Her career spans leadership roles in marketing, retail operations, and nonprofit management for respected organizations including My Home Improvement Magazine®, Kirkland’s Home Décor®, and The American Lung Association®. Tammie holds a Bachelor of Science degree in Integrative Studies with a double minor in Business Administration and Marketing from Clayton State University, as well as an MBA in Supply Chain Management. She has served on Clayton State’s Alumni Board of Directors and currently sits on the Board of Directors for Community Farmers Markets.

Beyond business, Tammie, a true Georgia Peach, is a wife of over 30 years to Tony, who migrated from the midwest of Detroit, Michigan. Together, they have three daughters—Ariel, Madison, and Kennedy—and three beloved grandchildren: Nova Monroe, Kyro Ace, and Phoenix Arianna. The family makes their home in the serene community of Chattahoochee Hills, Georgia, just outside Atlanta.

With a rich background in business and a passion for clean beauty, Tammie continues to lead 68th & Monroe® with vision and heart—celebrating not just where the journey ends, but every meaningful step along the way.