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ABOUT US

CLEAN BEAUTY

simple ingredients

real benefits

taking your skin back to a simpler time.
 

Coupled with a strong desire to live the healthiest lifestyle possible—along with a practical need to keep my family’s skin hydrated during Atlanta’s fickle winter seasons—68th & Monroe® was born.

What’s in a name? 68th & Monroe® is inspired by my birth year, 1968 and my first grandchild, Nova Monroe—that’s it. In our logo, the 68th & Monroe® cross-street symbolizes, among other things, direction, destination and purpose—three things missing a few years ago when life’s expectations didn’t quite line up with reality. There I was, an experienced business professional and entrepreneur who suddenly found myself unemployed, then underemployed and professionally unfulfilled with no prospects in sight. And like the weathered 68th & Monroe® cross-street, I was emotionally distressed and at a literal “cross-roads”, trying to figure out my own purpose, destination and career path.

So, when my family’s favorite, name-brand lotions weren’t doing the trick any longer, a light-bulb went off and I began to learn all I could about proper skin care needs and because of my own sensitive skin, I grew more and more passionate about curating products from natural and organic ingredients. After a great deal of trial and error, I developed the perfect recipe for our signature 68th & Monroe Body Butter®, which eventually replaced all of our go-to lotions. After sharing our body butter with a few close friends and family members, word-of-mouth generated unexpected buzz and demand for a product that was initially just for my family. Passion, then turned into a mission with one goal in mind: to create an entire line of all-natural personal care products that keep your skin healthy, looking great and feeling amazing! All of our products are handcrafted with organic or natural ingredients and are locally sourced when possible. More importantly, all ingredients are free of harmful chemicals preservatives and fragrances. That is our promise to you!

About Tammie…

Tammie Tatum-Brooks, is an Atlanta business owner, with over 15 years of entrepreneurial, private sector and non-profit business experience. In 2006, she founded The Event Salon, Atlanta's Premier Event Marketing, Management and Consulting Firm®, producing notable corporate and social events like Power and PinkStripes©, an annual empowerment affair that recognized and celebrated women entrepreneurs and business leaders, as well as It’s All About the Dress©, a bridal shopping experience for new brides-to-be. Tammie has also held leadership roles in Office Management, Marketing, Retail Operations and Non-Profit for My Home Improvement Magazine® (formerly Atlanta Home Improvement Magazine®), Kirkland’s Home Decor® and The American Lung Association®.

Tammie is a graduate of Clayton State University and holds a Bachelor’s of Science (BS) degree in Integrative Studies with a double minor in Business Administration and Marketing. She also has a Masters of Business Administration (MBA) in Supply Chain Management. After completing Graduate school, Tammie served on the Clayton State University Alumni Board of Directors from 2013-2016 where she was instrumental in coordinating social events aimed at increasing alumni engagement for the University. She currently serves on the Board of Directors for Community Farmers Markets.

Tammie has been married 31 years, to her husband, Tony— Director at a Fortune 500 Healthcare Company. They have three daughters: Ariel, Madison and Kennedy, and are the proud grandparents of three; Nova Monroe, Kyro Ace and Phonenix Arianna. They currently live outside the city of Atlanta in the quiet, suburban community of Chattahoochee Hills, Georgia.

 

Tammie Brooks, Founder & Owner

Tammie Brooks, Founder & Owner